Portfolio

I’ve written for everyone from multinational FTSE 100 corporations to family businesses in Sussex, on topics ranging from high finance to cleaning drains. I’ve written blogs, product pages, taglines, tweets and press releases. Turned turgid branding documents into punchy, pithy website copy and defined company tones of voice from nothing but a product demo and a couple of Skype conversations.

Below are just as selection of clients I’ve worked with over the years. If you’re interested in finding out more, please get in touch directly for quotes and relevant writing samples.

LONG-FORM

Shopify is possibly the largest ecommerce platform in the world, powering the back-ends of sole traders to multinationals, with an extraordinary range of integrations.

As part of Shopify subsidiary Oberlo’s long-form content strategy, I authored a 33,000 word ebook about starting a print on-demand business.

HP – formerly Hewlett Packard – is one of the largest IT companies in the world. Previously known for reliable office equipment, they now make some of the most cutting edge computer equipment on the market.

Working for Gyro Communications, I wrote various editorial pieces designed to position HP at the cutting edge of technology, and strengthen its reputation with millennials. These ranged from detailed white papers on cyber security and the future of the workplace to short blogs introducing zeitgeisty YouTube influencer marketing videos.

Grapevine World is an ambitious attempt to introduce interconnectivity into healthcare data, by blending IHE standards with a blockchain-based economy.

As a team of technically minded Austrians, Grapevine World had produced an introductory 20,000 word whitepaper that was difficult to unpick. I re-wrote, edited and embellished to craft a compelling, engaging narrative that still explained the details.

EDITORIAL

Fidelity is a FTSE250 multinational financial juggernaut. Alongside its traditional managed funds and financial consultancy, Fidelity offers one of the UK’s Big Two self-service financial supermarkets.

For over a year, I produced regular economic and financial pieces for SEO outreach purposes. These ranged from macroeconomic and current affairs commentary to personal finance advice pieces.

Jellyfish is a mature agency operating in a landscape of startups. With offices in the UK, USA and South Africa, it is one of the foremost grown-up practitioners of digital marketing.

Working in the Brighton office, I was primarily tasked with writing editorial content for off-site SEO campaigns. Able to grasp complex topics quickly, I was often assigned difficult financial pieces for investment and Forex clients.

Creative Copywriter is a team of London-based copy and content marketing experts, with a particular specialisation in technical content.

As a freelancer on Creative Copywriter’s books, I’ve tackled everything from regular blogs for a South African car dealership to long-form whitepapers introducing a new cryptocurrency.

ON-SITE & SALES

KPMG is one of the Big Four auditors; one of the biggest companies in the world, offering advisory and accountancy services to companies even larger.

Writing the website copy for a new digital consultancy arm of KPMG, I took months of branding work and turned it into concise, punchy copy that focused less on the nitty gritty of the service, and more on its elevated goals.

Partyrama sells every party supply you can think of. Balloons, celebrity cutous, catering supplies and fancy dress, all couriered direct from its warehouse in Milton Keynes.

In a long-running project, I wrote copy for hundreds of product pages. Primarily for SEO purposes, it also had to be light, fun and informative.

An independent mastering studio, Brighton Mastering punches above its weight, working for name producers and big name brands alongside esoteric and up-and-coming artists.

Writing the on-site copy, I blended a fresh tone of voice that appeals to musicians with enough technical detail to impress those that know, all while keeping keywords in mind.

CONTENT CONSULTANCY

illustreets is a SaaS platform capable of turning location data into fully featured mapping apps within hours – something which used to take months of development.

As a new business, illustreets needed help with messaging from the ground up. I worked with them on how to explain their niche product in a way that was both accessible and informative, within a compelling narrative. This essential branding work went into the SEO aware copywrite of their website.

A full service business communications consultancy and provider, immervox covers everything from mobile phones to comprehensive VoIP, always looking for opportunities to improve service and reduce costs for their clients.

Working through Brighton agency Grandad, I took immervox’s in-house copy – big on details, small on narrative – and turned it into a concise, clear picture of their products, services and business.

Wisetiger is a digital marketing and design agency with over 15 years experience under its belt. A mature agency, it has seen fads come and go, and values what works over what’s new.

In a regular arrangement, I provide content consultancy both to the agency itself and to its clients. I manage (and write the majority of) its own content, as well as providing advice to clients on how to organise their own content production.

SEO

Bozboz is a multi-award-winning Brighton agency with a strong pedigree in SEO and design. Frequently featured in national press such as The Guardian.

My last full time job was as an SEO analyst for Bozboz. Then still a start-up, I was part of a small team of three, meaning I got my hands dirty in every aspect of SEO – from outreach to content marketing and PPC campaigns. I have continued to freelance for them irregularly ever since I left, 7 years ago.

Russia’s largest intermodal freight carrier, TransContainer ships goods from China to Europe via any means necessary. Owns the largest flatcar fleet in Russia.

Working on behalf of Wisetiger, I overhauled the two largest sections of their English website for both content and SEO purposes – dropping pages, adding pages, rewriting the whole thing – defining their tone of voice and brand narrative in the process. I was tasked with directing and managing the whole process off the back of existing keyword research, as well as doing the actual writing. This work has since been translated into Russian.

“Nick is an excellent writer, able to turn his hand to any subject in the right tone of voice.
He was an invaluable asset to our SEO team at Bozboz. On-site, off-site, insurance, music, travel – he always delivered an exceptional standard of copy.”

Peter Biggs, Operations Director, Bozboz

“Clear, concise and thoughtful, Nick’s copy is always a pleasure to read.
He is able to research and engage with a broad range of subjects and produce excellent copy for distinctly different audiences.”

Alan Cairns, Content Manager, Jellyfish UK

“Nick’s work has always been to a really high standard and he’s never missed a deadline. Finding a reliable and talented freelance copywriter like Nick has made my life easier and I’ve carried on using his services as I’ve moved on to work in other digital agencies.”

Jamie Graham, Online Marketing Manager, Gecko New Media

“Nick didn’t just transform our story to the world, he also inspired us by giving illustreets a punchy moto (“turn data into Lego bricks”, thank you!!) that turned around how we think about our product. To this day we quote his words to set strategy and test the validity of new ideas.”

Katya Koval-Timita, Commercial Director, illustreets